GUARDIANS OF THE GALAXY AT DISNEYLAND

The story of the Guardians of the Galaxy attraction at Disneyland Resort involved our heroes getting captured by a villain named The Collector who imprisoned them inside his museum. Rocket Raccoon, being the galaxy's premier escape artist, broke out of his cage but needed the help of terrans (humans) to rescue the other Guardians. The only way for him to send out his message for help was to interrupt and hack into every screen known to man. This campaign resulted in over 1 billion media impressions and a 7 hour wait line on opening day. 

 

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