MAIN STREET ELECTRICAL PARADE

This quirky, illuminated parade is a beloved Disneyland icon with a huge, fervent following. It was created in 1972 and ran until 1996 when, with much fanfare and fan sadness, it was retired. But fans have not forgotten, and its return to Disneyland 21 years later is a big deal to the Disneyland faithful. To stoke nostalgia in these fans, we brought back the iconic Main Street Electrical Parade by taking viewers deep into a vast and mythological Disney vault that is full of historic attractions and easter eggs only to find, fire up and roll this classic parade back home.

Anthem

We "leaked" security camera footage from the vault that showed the parade preparing to roll out to the park.

HILL CHEUK
CD/ART DIRECTOR

MAIN STREET ELECTRICAL PARADE

We "leaked" security camera footage from the vault that showed the parade preparing to roll out to the park.

OOH